Why is Jimmy Wales staring at you?

Have you noticed wikipedia in the past couple of weeks? You cannot escape founder of wikipedia staring at you with a "personal appeal". I use wikipedia almost everyday for everything from learning about "four loco" to "L'Avion". His stare makes me uncomfortable, I scroll down as soon as I hit wiki page to avoid making eye contact!!. This is the first time I've seen something like this in Wikipedia and did a little digging to find out the reason behind using his face and stare for raising money. There is a fascinating reason behind his stare. Read it here. Now I wonder how can other public services, such as NPR, use this marketing tactic? Is there anyway I can tell Jimmy Wales to stop staring, I did my contribution already? Please?